Donnerstag, Juli 08, 2010

2 EASY STEPS: How to become a successful photographer

1. Open a blog
2. Write and write and write. Every day! Write your fingers off (and I mean blood!)

It might actually be helpful if you owned a camera (a Holga wouldn't be too bourgeois, I guess), but remember when taking pictures, never meter nor focus.

How is it that more and more photographers feel the urge to telecast their brainwaves to the internet?

If you are serious about your photography business you are to consider blogging every day as otherwise GOOGLE will not see you. And we know: I rank first page therefor I am. Or to update what philosopher Wittgenstein put almost 100 years ago in his Tractatus Logico-Philosophicus: "The world is everything that ranks first page."

Imho this has 2 major flaws:

1. I am a photographer not an essayist and should be taking pictures.
Your fav bakery changes into a flowrist. You cannot buy any flowers there, in fact he's still selling the same rolls and muffins as before. When you ask: "What happened, I almost didn't find you!" he replies: "Nothing, it's the same as before but the sign "flowers" attract more "traffic"..."

2. With the need to create written content everyone (including those like me that don't have the gift of "poetry") now writes pages and pages of useless wording increasing the cacophonic babble and putting the customer EVEN FARTHER away from finding the proper photographer.

In what way is my ability to write and draw attention to my blog a criteria for the quality of my work as a photographer? I'd almost put it the other way around: If you blog every day and you're good at it, why would you call yourself a photographer in the first place. I can't see how you are going to do some serious shooting while spending your days in front of the screen..

Fact is, this bad habit has been created by Google's crawler (and of course it's programmers) - not being able to index the contents of pictures, they initially relied on captions but since they cannot tell the captions from the rest of the text they give it equal weight.

This leads to the absurd that if you have a highly grafic website with little to no text you just don't exist for Google or the other way around: You can rank first page as a photographer without one single picture on display.

Instead of trying to comply with insane standards and a way to theoretical approach to photography we should ask Google to change it's "formula".

One way of doing this could be to have a google specific metatag that tell it's robot whether the contents of the page is about pictures or about text allowing for them to give higher value to captions and for us to do what we are best at:
taking pictures.

Keine Kommentare:

Kommentar veröffentlichen